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Executive Coaching

Coaching is not consulting. It is not about providing expert advice, nor is the coach a problem-solver. It is not about giving remedial feedback. Moreover, coaching is not psychotherapy and is only intended for psychologically healthy individuals.

Through insightful questions, coaching raises awareness, deepens learning, generates responsibility, and builds self-belief in the client. As a result of coaching, the client is more likely to achieve their goal, become self-reliant, and thrive.


In addition to insightful questions, and depending on the issue presented by the client, I might employ one of several frameworks and techniques, including mind-mapping, visually organizing the tasks the client wants to do, the urgent-important matrix, the immunity to change intervention, the four rooms of change, the stages of change model, the stages of grief model, theory X/Y, and co-designing (with the client) small experiments that the client will try out in-between session, just to name a few. Additionally, depending on client needs and receptivity, I might “assign” short articles for reading around change management, delegation, organizational learning, or any other topic that might be relevant. 


The success of the coaching process relies equally on the coach’s skill and on the effort and investment of the coachee.  

The coaching session can be done using Zoom or Skype. The content of the coaching session might include: 

  • Exploring the context of the situation.
  • Gaining clarity about what you want to achieve overall (purpose) and in the session.
  • Identifying your goals and what you want to do.
  • Identifying barriers to personal success and taking steps to remove these barriers.
  • Exploring different options.
  • Identifying criteria for selection.
  • Prioritizing options.
  • Identifying next steps for action (which includes things like talking to people, researching information, and conducting small experiments)
  • Solidifying learning and building self-confidence.
  • Identifying and celebrating client successes.

Coaching fees: The first session is used to determine if there is a fit between the client and the coach and is free.